Nosh Delicatessen was set on two things when they approached us about branding their new restaurant chain: it had to be recognizable at a glance, and it had to say 'delicious'. This project involved everything: signage, menus, apparel, interior decor, stickers, food photography, social media campaigns, and monitoring Yelp reviews. And can I just say, there are some weird folks on Yelp?